About Luxeterra
Founded in 2018 by Darren Metz, a lifelong entrepreneur, Luxeterra is a real estate investment and development firm which also provides capital to growing businesses. The name “Luxeterra” is inspired by the Latin phrase “lux et terra” meaning “light and land.” The company name and logo reflect Darren’s passionate appreciation of both the built environment and natural landscape. The inspired vision of the firm is to participate in thoughtful, creative destruction, new construction and historic preservation to optimize the beauty and functionality of our spaces. Luxeterra is involved in the ownership, development and leasing of a variety of commercial and residential properties nationwide.
Darren Metz
President of Luxeterra
Darren Metz Bio
Darren Metz, President of Luxeterra, LLC and Executive Chairman of Novatech, Inc. is an entrepreneur and community leader whose hard work and principled leadership has guided multiple ventures to success.
Prior to turning his focus to his real estate venture, Luxeterra, Darren founded NovaCopy (now Novatech) in 1998, quickly catapulting the firm to a position of industry leadership in the business technology marketplace with an annual revenue over $100 million. During his ownership and leadership there, he completed more than twenty acquisitions and integrated them into a regional organization with thirteen offices in seven states with more than 400 employees. The company earned a plethora of awards including “Best in Business” from Nashville Business Journal, “Hire Power” from Inc Magazine, “Dealer of the Year” from Imaging Magazine and was honored with two American Advertising Awards. Novatech continues to grow today under the ownership of Trivest Partners and the Novatech management team, with Metz serving as Executive Chairman.
Darren has dubbed his new development and investment firm “Luxeterra,” inspired by the Latin phrase “lux et terra” meaning “light and land.” The company name and logo reflect his passionate appreciation of both the built environment and natural landscape. The inspired vision of the firm is to participate in thoughtful creative destruction, new construction and historic preservation to optimize the beauty and functionality of our spaces. Luxeterra is involved in the ownership, development and leasing of a variety of commercial and residential properties nationwide.
Metz places tremendous value on formal education in addition to the “school of hard knocks.” He holds a Masters of Business Administration from the University of Memphis, a Bachelors degree from the University of Tennessee and graduated from Memphis Briarcrest High School.
As a patron of music, theatre and the arts, he has been involved with and supported numerous civic organizations including Tennessee Performing Arts Center, Nashville Opera and Fountains of Musica. He has provided financial support to a host of charities including Big Brothers/Big Sisters, St. Jude Children’s Research Hospital, the American Cancer Society, and Bootstraps. An enthusiastic sports fan, he has provided corporate sponsorships to the Nashville Sounds baseball team, Texas Motor Speedway, the NFL’s Atlanta Falcons and the NHL Dallas Stars.
He is past President of the Panasonic Dealer Council and has served on numerous boards including the Better Business Bureau, Konica Minolta Dealer Advisory Board and Free the Children.
When not working you are likely to find him on the water or on the snow, as he is an avid skier with a passion for all board sports.